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A Useful List of SEO and PPC Acronyms

All these acronyms can be confusing if you're not used to them! Here's a bullet point overview of some commonly used acronyms in SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising:


- SEO: Search Engine Optimization

- SERP: Search Engine Results Page

- SEM: Search Engine Marketing

- CPC: Cost Per Click

- CTR: Click-Through Rate

- ROI: Return on Investment

- HTML: Hypertext Markup Language

- CSS: Cascading Style Sheets

- CMS: Content Management System

- XML: Extensible Markup Language

- URL: Uniform Resource Locator

- SEO: Search Engine Optimizer (Also used to refer to the practice itself)

- DA: Domain Authority

- PA: Page Authority

- SSL: Secure Sockets Layer

- SMM: Social Media Marketing

- UX: User Experience

- ALT: Alternative Text


- PPC: Pay-Per-Click

- CPA: Cost Per Acquisition

- CPM: Cost Per Thousand Impressions

- CPL: Cost Per Lead

- CR: Conversion Rate

- QS: Quality Score

- ROI: Return on Investment

- CPC: Cost Per Click

- CTR: Click-Through Rate

- PPC: Pay-Per-Click (Also used to refer to the advertising model itself)

- SEM: Search Engine Marketing

- SERP: Search Engine Results Page

- AdRank: Advertiser Rank

- AdWords: Google's advertising platform (Now known as Google Ads)

- CPA: Cost Per Action

- ROI: Return on Investment

- PLA: Product Listing Ads

- RTB: Real-Time Bidding

- DSP: Demand-Side Platform

- KPI: Key Performance Indicator

Please note that this is not an exhaustive list, but it covers some of the most commonly used acronyms in the world of SEO and PPC.

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