All these acronyms can be confusing if you're not used to them! Here's a bullet point overview of some commonly used acronyms in SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising:
SEO:
- SEO: Search Engine Optimization
- SERP: Search Engine Results Page
- SEM: Search Engine Marketing
- CPC: Cost Per Click
- CTR: Click-Through Rate
- ROI: Return on Investment
- HTML: Hypertext Markup Language
- CSS: Cascading Style Sheets
- CMS: Content Management System
- XML: Extensible Markup Language
- URL: Uniform Resource Locator
- SEO: Search Engine Optimizer (Also used to refer to the practice itself)
- DA: Domain Authority
- PA: Page Authority
- SSL: Secure Sockets Layer
- SMM: Social Media Marketing
- UX: User Experience
- ALT: Alternative Text
PPC:
- PPC: Pay-Per-Click
- CPA: Cost Per Acquisition
- CPM: Cost Per Thousand Impressions
- CPL: Cost Per Lead
- CR: Conversion Rate
- QS: Quality Score
- ROI: Return on Investment
- CPC: Cost Per Click
- CTR: Click-Through Rate
- PPC: Pay-Per-Click (Also used to refer to the advertising model itself)
- SEM: Search Engine Marketing
- SERP: Search Engine Results Page
- AdRank: Advertiser Rank
- AdWords: Google's advertising platform (Now known as Google Ads)
- CPA: Cost Per Action
- ROI: Return on Investment
- PLA: Product Listing Ads
- RTB: Real-Time Bidding
- DSP: Demand-Side Platform
- KPI: Key Performance Indicator
Please note that this is not an exhaustive list, but it covers some of the most commonly used acronyms in the world of SEO and PPC.
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